To the editor:

Having led and actively participated in futile efforts to gain logical city council decisions on matters related to waterfront properties and zoning of certain commercial properties at a major intersection, there was little surprise with respect to this body’s approach to a subject like “branding” for the Island.

I would merely like to add my voice to an already developing chorus of articulate and creative people whose lengthy experience and talents have not been tapped for this process and who object to a seemingly amateurish approach being employed. Adding to the confusion of a local government allegedly committed to promoting local commerce, there is substantial question as to why it would be necessary to reach an outfit across the country for assistance — unless, that is, the firm from South Carolina initiated the “branding” idea for Bainbridge.

It is hardly too late in the process to put a “hold” on matters and recruit some local talent we know exists for a process we’re not quite certain needs to be financed and advanced. After all, Bainbridge Island already carries an excellent reputation as evidenced by the daily ferry throngs who come to see who we are, what we have and what real estate might be for sale.

So, good and well-meaning folks on the city council and a committee early in its work, stop and consider how you might better recruit some established local professionals from the media, PR and advertising sectors to help if we really need to build or rebuild a “brand” for this lovely area.

JOE HONICK

Bainbridge Island