Do you watch Bainbridge Island Television?
More precisely, do you watch it for programming besides the City Council meetings?
It’s neither a flippant question nor an idle one. BITV’s
regular viewership is surely amongst the questions in play as the station management and the city wrangle over revenue from a cable franchise agreement and other sources.
As reported Wednesday, station manager Scott Schmidt wants BITV to get a bigger slice – actually, the whole pie – of the approximately $190,000 in franchise fees paid by Comcast to the city for the right to do business on Bainbridge Island. BITV presently gets about $120,000 of that revenue, and half of the $54,000 generated by a dollar-per-month surcharge to subscribers to support public access programming. The balance disappears into the city’s general fund, although some of the money is earmarked for better lighting, cameras and other improvements to the chambers from which public meetings are broadcast.
Schmidt says the station needs more money to pay for services either requested by the city itself (adding a second channel; providing online “streaming” of council meetings) or the community at large. Some of the planned programming is Schmidt’s own inspiration, like the weekly news program BITV hopes to roll out in April. While it’s ambitious, it’s not unprecedented; back in the early 1990s when Texas-based Northland Cable still held the island franchise, news was actually integral to the programming. At one point the station boasted a three-person news team and showed footage from local events almost daily. The presentation could be somewhat clunky; we remember a rash of broadcasts in which colors swirled around like a light show at Bill Graham’s Fillmore. But despite the technical limitations, “Northland Cable News” showed the possibilities of local access television and laid the groundwork for today’s programming. Schmidt believes a new, more professional news show would attract both viewers and – at least as important – underwriting dollars from local businesses.
Thinking back 15 years, it is remarkable how far what was then known as “Bainbridge Island Broadcasting” has come. Modern equipment and a dedicated studio on High School Road mean new opportunities to learn videography. Volunteers contribute countless hours to support daylong programming. City Council coverage has grown into the station’s bread and butter, the point at which the interests of station, city and community most clearly intersect.
Yet in some ways, its profile is unchanged. Schmidt says some people still come into the office thinking they can pay their cable bill. (You can’t; BITV and Comcast are separate entities.) It’s also no easier to gauge what the viewership really is. Schmidt approached the Nielsen folks about tracking the ratings but found costs were prohibitive. With no way to precisely measure just who’s watching, and how often, now’s the time for Bainbridge Island Television viewers to speak up on behalf of the station.
Do you like what you see on our local access station? Do you even watch? What’s the value to you? We’d like to hear from viewers on that point. As their contract negotiations roll on, we suspect BITV and the city would, too.
